Québec cité Magazine: immersing visitors in the magic of Québec City

Press Release

Quebec, December 6, 2022 - Destination Québec cité (DQc) in partnership with the Association hôtelière de la région de Québec (AHRQ), has begun distributing the very first edition of Québec cité Magazine. It is a new and free bilingual reference meant to charm visitors when they arrive at their destination by putting them at the centre of our tourism businesses through targeted, rich and meaningful content. This edition, laid out by Maison 1608, celebrates our winter wonderland by helping travellers tame winter the way locals do.  

Winter in Québec City, a touch of magic is added to the unique beauty that dazzles every visitor. Québec City becomes an open-air fairy tale that immerses you in our history, beckoning you to enjoy the laid-back warmth of its people and the local Nordic lifestyle. So, dive right into the Québec winter and enjoy the different tourist experiences Québec City offers through Québec cité Magazine!   

A must-have for visitors: 

  • Inspiring, creative and relevant content to guide visitors through the destination’s tourist attractions.  

  • Recommendations by Québec City residents for visitors.  

  • Suggestions for unique walking or driving itineraries with a whole host of activities for everyone.  

  • Introduction to the city’s must-sees and its best-kept secrets.  

  • A magazine with a modern and fresh design to highlight the distinctive character of Québec City and greater Québec.  

The only magazine found in 14,000 hotel rooms in the Québec City region and several high-traffic tourist destinations and locations. This new publication bearing the Québec City tourism brand colours is intended as a planning tool to complement the content already available on quebec-cite.com.  

“Destination Québec cité has been working for several months now to answer a need expressed by visitors once they arrive and improve their experience at the destination by giving them tools and support as they dive into a rich and multifaceted culture,” said Robert Mercure, General Manager, Destination Québec cité. He adds: “People might question why we chose a paper magazine, which is, of course, made from 100% recycled Québec paper. My answer is that even if we are driven by opportunities to seduce people remotely via digital channels, we like the idea of giving visitors an opportunity to put their phones away once they’ve arrived at their destination. They can take time to leaf through the Québec cité Magazine while comfortably lounging in their room. Some might even take it home as a souvenir.” 

“The AHRQ works daily with various stakeholders in the Québec City tourism community to promote our destination to the tens of thousands of tourists flocking here every year. As such, our hotels are more often than not a gateway for those visiting, meaning we are their first stop when they arrive at their destination. At that moment, every detail counts for cementing an excellent first impression. Having a high-quality tourist magazine close at hand in every hotel room in the region is the key to revealing all our tourist, heritage and cultural destinations and ensuring their arrival is perfect. This is, without a doubt, core to guaranteeing a customer experience worthy of our destination. For all these reasons, we’re delighted the AHRQ is partnering with Destination Québec cité to supply all of its members with a tourist magazine worthy of our majestic city,” said Alupa Clarke, General Manager, Association hôtelière de la région de Québec.  

The next edition of Québec cité Magazine will celebrate the festive and lively mood during the summer (summer edition). Except for tourist maps, which remain vital paper tools for visitors, Québec cité Magazine will become the only paper document produced by DQc. The creation of this new publication puts an end to the official annual tourist guide, which we will no longer publish.  

About Destination Québec cité    
Destination Québec cité counts more than 805 members from an area covering Québec City, L’Ancienne-Lorette, Saint-Augustin-de-Desmaures, Wendake and the regional county municipalities of Portneuf, Jacques-Cartier, Île-d’Orléans and Côte-de-Beaupré.  

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